Wix vs. GoDaddy vs. Squarespace vs. WordPress – What’s Best?
In 2021, there are a lot of options for building a website. Anyone just getting started with an online presence can do so rather quickly and for a low cost. But is building a cheap site worth the technology debt you’ll have in the long run? Can anyone become a self-proclaimed web designer with today’s modern tools?
Let’s take a look at the 4 most popular website builders on the market today.
Wix is a low-cost website builder that is intuitive for just about anyone to get started with. As their TV advertisements have shown, any small business owner can get a site up and running in a matter of a few hours and for a great price.
- Inexpensive to get started
- Doesn’t require much technical skill
- Touted as mobile-friendly
- Choose a template and look professional instantly
- No ability to customize
- Not SEO (Google) friendly
- Does not meet demands of all mobile devices
- You lose all of your content as soon as you stop paying Wix
Although it’s quick and low-cost to get started, it has a lot of limitations.
Known as the most popular domain name registrar, GoDaddy also offers its customers a website builder. Like Wix, it’s easy to get started and is fairly inexpensive, however it is riddled with limitations.
- Build directly into GoDaddy’s interface
- Easy drag and drop functionality
- Allows for Google Analytics integration
- Is mobile-friendly
- Very limited in terms of customization
- You can only choose from GoDaddy’s templates
- GoDaddy owns your content; if you stop paying, you lose it
- Doesn’t allow for conversion tracking (for Google Ads, Facebook Ads, etc.)
So as you can see GoDaddy is not the best option. While it may live in a familiar interface, it’s not meant to be a long-term solution for most businesses.
By far one of the best DIY website platforms available is Squarespace. Compared to Wix and GoDaddy, Squarespace offers its users more customization, is meant for all devices and can even act as a transactional system.
- Easy to get started and fairly inexpensive (monthly cost)
- Responsive templates for all devices
- Easy to adjust fonts, colors, images, etc.
- Allows for e-commerce engine for selling products
- No direct access to code for extra customization
- Requires upgrades to access certain admin functions
- Squarespace owns your content; if you stop paying, the content is gone
- No plugin library
Better, but not quite the best builder available.
Finally on this list we have WordPress. WordPress is a 100% open-source platform that allows its developers to do pretty much anything.
- Completely customizable
- You own the content, experience and everything
- Well-received by Google (SEO) and fast
- Expansive theme and plugin library
- Must be self-hosted and set up – this could be difficult for those who are not technical
- Requires some coding
- Is not mobile-friendly out of the box; will require some coding
- Plugins and themes can be expensive
As you can see, WordPress has a lot more options compared to Wix, GoDaddy and Squarespace. For this reason, it’s one of the top content management systems on the internet today.
What’s Best for Design?
Although WordPress is the most recommended on this list, it’s important for business owners to make a decision based on their own brand, time available to build a website and design. If Wix, GoDaddy or Squarespace fit your needs, great! If not, a more customized solution might be better for you.