SEO Tips to Consider for Your Blog in 2021
Search engine optimization, often abbreviated as SEO, has been around for a while now. It’s simply the way pages show up in search results on site’s like Google and Bing. As a person searches for certain products or services, these search engines serve up a page in the results. The page gets clicked on and then the corresponding website gets a new visitor, then has the opportunity to turn them into a customer. It has several advantages for a business and while it seems pretty straightforward, there’s actually a lot to it.
Here are 10 SEO tips to consider as you build your blog in 2021 and try to grow traffic.
1. Always Use Unique Content
Just like you wouldn’t want to plagiarize a fellow student’s paper or homework in grade school, you also do not want to plagiarize other websites. Google can see when content is published and who the original author is. If it’s not you, you won’t be ranked in search results and you won’t see traffic.
2. Write Thoughtfully
Avoid writing content for a search engine or robot. Prioritize the content for your readers first and it will flow naturally. While you do need to be concerned with certain keywords, it’s more important to focus on your audience.
3. Use Images & Video
Try to use rich media in your content in the form of images and videos. Google can crawl and index rich media formats, and it could increase your chances of getting natural traffic. Try to use unique images as well – it’s easy for search engines to see when an image is used all over the internet.
4. Use Titles & Descriptions
Although it’s a simple step, it’s often overlooked. Use meta titles and descriptions to make your content stand out in search results. Using compelling titles and descriptions can make your site stand out and earn more clicks.
5. Make Sure Content is Mobile-Friendly
It’s 2021, everyone is on a mobile device. Make sure your content is accessible from mobile devices. While this may take some coding and certain formatting for smaller devices, it’s an absolute essential to being ranked in Google.
6. Check Your Site’s Speed
If it takes a user a long time to load a page, it will take a search engine a long time too. Make sure you keep your site operating as quickly as possible and limit using oversized imagery. Large-scale images will slow a site down and can have a negative impact on your site’s SEO.
7. Use Google Search Console
Google Search Console is a free tool that is packed with features to tell you how your blog is doing. It will show you if there are any broken links, pages that error out and which search terms you are ranking best for. Alternatively, you can try Microsoft’s Webmaster Tools to measure performance in Bing.
8. Use Google Analytics
How else can you measure traffic to your site without an analytics tool? As another free tool from Google, Google Analytics will show you where your site’s visitors come from and how long they are spending on the site, as well as a lot of other key metrics. Although it’s not necessarily an SEO tool, it is important to understand the behavior of your site’s users.
9. Use XML Sitemaps
An XML sitemap is a structured document that informs search engines about all of the pages on your website. It can include detailed information like change dates, if an image is included and the priority of the URL. This gives Google a great resource to understand your site.
10. Use Image Alt Text
Accessibility is a big deal these days and Google wants to see that you are inclusive to everyone, including those who are visually impaired. Alt text allows you to describe what an image is to the search engine crawler and will be used by screen readers. Try to use a keyword in your alt text for extra benefits.
So there you have it, the top 10 tips to consider for SEO in 2021. While there are obviously more areas to tackle in the field of SEO, these will definitely get you on your way to showing up in search engine results.